Journey maps often include key steps a customer takes, their interactions, goals, positive moments, negative moments, and more. When possible, use this map to document and summarize interviews and observations with real people rather than relying on your hunches or assumptions.Ĭustomer journey maps are a visual representation of a customer’s experience with a brand, product, or service.
Use the customer journey map template to better understand customer touchpoints, needs, motivations, and obstacles by illustrating the customer journey from start to finish.
